Estimating popularity based on Yahoo lookups: Why it is an awful idea
Some people look the web to own a set of subject areas and following use the level of serp’s (“hits”) for every single question to rank brand new cousin popularity of the brand new subject areas. At 2011 Joint Analytical Conferences (JSM), I experienced the chance to sit-in several discussions by the statisticians out of Yahoo and other higher Internet sites companies. Once i talked with some of those statisticians after conversations, it verified everything i got suspected: it’s an awful idea so you’re able to imagine new interest in men otherwise product according to the result of an on-line browse.
An instance data: Sizzling hot pet instead of burgers
Easily seek out “sizzling hot pets,” a search engine informs me there are “from the 26,700,000 efficiency.” Easily seek “hamburgers,” I find that there exists “throughout the 20,900,000 performance.” Not just what number of efficiency, but furthermore the amount of Internet sites online searches prefer “sizzling hot animals” over “hamburgers”.
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